PwC Italy and SKChain Advisors Collaborate on EU Digital Identity Solution Based on Blockchain

PricewaterhouseCoopers' Italian branch has partnered with SKChain Advisors, a blockchain consulting firm, to develop a digital identity product for the European Union. The upcoming product, as announced on Monday, will allow European companies and their customers to securely access digital platforms, including those within the Web3 ecosystem. Built on World Mobile Chain, a layer-3 network that utilizes Coinbase's Ethereum layer-2 Base, the product will incorporate self-sovereign identity (SSI) technology. This decentralized identity approach empowers users with complete control over their personal data, eliminating the need for third-party intermediaries. By leveraging blockchain technology, SSI enables the secure distribution and storage of user data, rendering centralized identity providers unnecessary. The product's foundation is rooted in the EU's digital identity regulation, eiDAS 2.0, and the introduction of the European Digital Identity (EUDI) wallet. The primary goal of eiDAS is to establish a unified digital identity framework across the EU, facilitating secure access to services and electronic transactions.