Wellness as a Gateway to Web3: An Interview with Moonwalk Fitness' Caitlin Cook

The world of crypto is filled with projects claiming to be the key to onboarding the next billion users to Web3, but Moonwalk Fitness is taking a unique approach by focusing on wellness. The app, which is available on both iOS and Android, allows users to wager on their ability to meet daily fitness goals, currently measured by step count. According to Cook, the project aims to expand its offerings to include various in-app challenges and metrics beyond step count. Users can participate in games with varying durations, step counts, and buy-in prices, with the potential to win a prize pool created from the deposits of users who fail to meet their goals. This model provides users with both a reward and a penalty to motivate their fitness journeys. Cook notes that users worldwide are embracing Moonwalk Fitness, with a particular emphasis on markets in Southeast Asia and Africa. The app's ability to allow users to create their own games with customizable buy-in prices eliminates financial barriers to entry. As Cook explains, the amount required to motivate someone to take action varies greatly depending on their location. The project's most significant markets currently include France, the US, Nigeria, and Vietnam. Cook believes that many crypto builders focus on affluent markets, whereas Moonwalk Fitness is accessible to anyone with the ability to walk. The app's growing adoption worldwide has been exciting, with users from diverse backgrounds and age groups participating. Even for those already active, the opportunity to earn money from their daily activities makes Moonwalk Fitness an appealing option. In Nigeria, for example, users are enthusiastic about the possibility of earning money from something they already do, making the app a fun and gamified way to make the ordinary more engaging.