Lamborghini Unveils Temerario Sports Car in Virtual Reality

Automobili Lamborghini, a renowned luxury car brand, has announced the debut of its latest sports car in a virtual environment. The limited-edition Temerario and its GT3 counterpart will be available as digital collectibles in the open-world metaverse platform Wilder World. This virtual reality world enables users to interact, engage in gaming, and transact, frequently involving digital versions of real-life products. Despite the metaverse hype fading after 2021, Lamborghini has partnered with Web3 industry leaders Animoca Brands to create immersive digital experiences for its fans and customers. Starting July 11, the company will offer 590 Temerario streetcars and 10 GT3 counterparts for $300 each, which can be minted on Wilder World, OpenSea, and Lamborghini's own Web3 platform, Fast ForWorld.