In a keynote address at Bitcoin 2026 in Las Vegas, Eric Trump, co-founder and chief strategy officer of American Bitcoin, expressed his optimism about the current state of bitcoin, stating that its best period is now underway. He attributed this to the convergence of institutional investment, corporate treasury adoption, and increased mainstream financial access. Trump noted that the progress bitcoin has made in the last six months surpasses its achievements over the previous three years, describing it as a transformational period. He cited the growing involvement of major banks in offering bitcoin-backed mortgages and custody services as evidence of a significant shift in Wall Street's attitude towards the cryptocurrency.

According to Trump, the limited supply of bitcoin and rising demand from institutions and governments are contributing to a structurally compressed market, with investors increasingly holding onto their assets rather than selling. The event's moderator, Eric Balchunas, a senior ETF analyst at Bloomberg, discussed the impact of this trend on the ETF market, pointing out that bitcoin ETFs have been among the most successful launches in the history of the instrument, thereby expanding access to everyday investors. Trump expressed his confidence in the long-term prospects of bitcoin, stating that he is willing to withstand market volatility and predicting that the true winners will emerge over a 10-year period.