A key issue is that despite the increasing involvement of institutions, cryptocurrency still faces a significant branding challenge, notes Jason Karsh, Stellar's CMO. Stellar aims to be at the forefront of tokenization and international payments as more institutions enter the crypto space.
However, the messaging around stablecoins, which are becoming a crucial entry point for crypto, remains a significant obstacle. Karsh is promoting a significant departure from the conventional short-term, hype-based approach to crypto marketing. The next phase of crypto adoption is likely to be driven by advancements in infrastructure rather than speculation.