In Las Vegas, Eric Trump delivered a keynote speech at Bitcoin 2026, conveying that bitcoin's most prosperous period is currently underway. As the co-founder and chief strategy officer of American Bitcoin, Trump highlighted the significant convergence of institutional investment, corporate treasury adoption, and mainstream financial accessibility as the driving force behind this pivotal moment. Trump stated, "The progress bitcoin has made in the last six months, compared to the preceding three years, is truly transformative. We are witnessing the most remarkable period in bitcoin's history." He cited the growing trend of major banks offering bitcoin-backed mortgages and custody services as a testament to the shift in Wall Street's stance.
According to Trump, the limited supply of bitcoin, coupled with increasing demand from both institutions and governments, is structurally altering the market. Furthermore, Trump noted that investors are now holding onto bitcoin rather than selling it, a trend he described as "bitcoin becoming sticky." During the discussion, moderator Eric Balchunas, a senior ETF analyst at Bloomberg, contextualized this shift within the framework of the ETF market.
He observed that bitcoin ETFs have been among the most successful product launches in the history of the instrument, effectively democratizing access to bitcoin for everyday investors. Trump expressed his confidence in the long-term prospects of bitcoin, stating, "I am willing to withstand the volatility. Only time will tell who emerges victorious over the next decade."