Las Vegas — Eric Trump addressed the audience at Bitcoin 2026 in Las Vegas, conveying a compelling message: bitcoin's most remarkable period is currently underway, not on the horizon. As the co-founder and chief strategy officer of American Bitcoin (ABTC), Trump emphasized that the synergy between institutional investment, corporate treasury adoption, and mainstream financial inclusion has propelled bitcoin into its most significant era to date.
"The progress bitcoin has made over the last six months, compared to the preceding three years, is truly groundbreaking," Trump stated. "We are experiencing the most exceptional period I have ever witnessed." Trump cited the recent involvement of major banks in offering bitcoin-backed mortgages and custody services as indicative of a seismic shift in Wall Street's stance. "Investors are choosing to hold onto bitcoin rather than sell, which is a clear sign that the asset is gaining traction and becoming increasingly desirable," Trump noted, highlighting the limited supply and escalating demand from institutions and governments as key factors driving the market's structural transformation. Eric Balchunas, Bloomberg's senior ETF analyst and the event's moderator, contextualized this shift within the framework of the ETF market.
He observed that bitcoin ETFs have been among the most successful launches in the history of the instrument, effectively democratizing access to bitcoin for individual investors and bridging the gap previously reserved for institutional players. "I am prepared to withstand the market fluctuations," Trump said. "Only time will tell who emerges victorious over the next decade."