Unlocking Token Performance: The Power of Investor Relations

Welcome to Crypto Long & Short, your institutional newsletter. This week, we explore the missing piece in token markets: institutional-grade investor relations. Jordan Brewer discusses how protocols like Maple Finance and EtherFi are leading the way in providing regular investor calls and forward guidance, while Martin Burgherr breaks down the shift in crypto market structure as institutions separate custody from execution. We also examine the importance of guidance accuracy and its impact on token valuations, as well as the growing trend of institutions increasing their digital asset allocations.