At the Bitcoin 2026 conference in Las Vegas, Eric Trump delivered a keynote speech, asserting that bitcoin's most successful period is currently underway. As the co-founder and chief strategy officer of American Bitcoin, Trump emphasized that the combination of institutional investment, corporate treasury adoption, and widespread financial access has propelled bitcoin into its most crucial phase to date. Trump stated, "The progress bitcoin has made in the last six months, compared to the preceding three years, is truly transformative. We are witnessing the greatest period this asset has ever seen." He cited the growing trend of major banks offering bitcoin-backed mortgages and custody services as evidence of a significant shift in Wall Street's stance.

Trump noted, "Investors are choosing to hold onto bitcoin rather than sell, which is contributing to its increasing value. The limited supply and rising demand from institutions and governments are structurally altering the market." The event's moderator, Eric Balchunas, a senior ETF analyst at Bloomberg, discussed the impact of this shift on the ETF market, pointing out that bitcoin ETFs have been among the most successful product launches in the history of the instrument.

This development has democratized access to bitcoin for individual investors, a privilege previously reserved for institutions. Trump expressed his confidence in the asset's long-term potential, saying, "I am willing to weather the market fluctuations. Only time will tell who emerges victorious in the next decade."