In a keynote address at Bitcoin 2026 in Las Vegas, Eric Trump, co-founder and chief strategy officer of American Bitcoin, expressed his optimism about the current state of the cryptocurrency, stating that its best days are not on the horizon, but are already underway. According to Trump, the combination of growing institutional investment, corporate treasury adoption, and increased mainstream accessibility has made the past six months a transformative period for bitcoin, marking a significant turning point in its history. Trump cited the recent introduction of bitcoin-backed mortgages and custody services by major banks as evidence of a profound shift in Wall Street's attitude towards the cryptocurrency. He noted that investors are now holding onto their bitcoin rather than selling it, and that the limited supply and rising demand from both institutions and governments are driving a structural shift in the market.
Bloomberg's senior ETF analyst, Eric Balchunas, who moderated the discussion, highlighted the significance of this trend in the context of the ETF market, where bitcoin ETFs have been among the most successful product launches in history, providing everyday investors with access to the cryptocurrency that was previously reserved for institutions. Despite the potential for market volatility, Trump expressed his confidence in the long-term prospects of bitcoin, stating that he is willing to ride out any fluctuations and is focused on the potential gains over the next decade.