In Las Vegas, Eric Trump addressed the audience at Bitcoin 2026, conveying a pivotal message: bitcoin's most remarkable phase is currently underway, not forthcoming. As the co-founder and chief strategy officer of American Bitcoin, Trump underscored the substantial impact of institutional investment, corporate treasury involvement, and widespread financial accessibility on the asset's trajectory.
Trump stated, "The advancements bitcoin has made in the last six months, compared to the preceding three years, are truly groundbreaking. We are experiencing the most remarkable period I have ever witnessed." He cited the recent introduction of bitcoin-backed mortgages and custody services by major banks as a testament to Wall Street's shifting stance. According to Trump, the limited supply and increasing demand from institutions and governments are structurally altering the market, with investors opting to hold rather than sell. In a conversation with moderator Eric Balchunas, a senior ETF analyst at Bloomberg, Trump discussed the growing popularity of bitcoin ETFs, which have become one of the most successful product launches in ETF history, thereby expanding access to everyday investors.
Trump expressed his confidence in the asset's long-term potential, saying, "I am willing to withstand the volatility and look forward to seeing who emerges victorious over the next decade."