The flow of institutional investments into cryptocurrency is outpacing that of retail investors, with data supporting the recent bitcoin rally. Last week, digital asset investment products saw inflows of $1.2 billion, marking the fourth consecutive week of growth, according to CoinShares data. Bitcoin attracted $933 million, bringing its year-to-date total to $4 billion, while Ether saw $192 million in inflows.
Blockchain equity ETFs are also gaining traction, with $617 million in inflows over the past three weeks, driven by demand for indirect exposure to cryptocurrency. As bitcoin approaches the $80,000 mark, the upcoming week will be crucial in determining whether institutional flows can sustain the current momentum or if selling pressure will define a new range. The performance of megacap tech companies, including Alphabet, Microsoft, Amazon, Meta, and Apple, will also impact the broader risk-on sentiment and potentially influence bitcoin's price.