Navigating Token Performance: The Crucial Role of Investor Relations

Welcome to Crypto Long & Short, our institutional newsletter. This week, we explore the often-overlooked aspect of token markets: the importance of investor relations in driving token performance. Jordan Brewer discusses how protocols like Maple Finance and EtherFi are leading the way in providing regular investor calls and forward guidance, which can significantly influence token valuations. Meanwhile, Martin Burgherr examines the shift in how institutional capital navigates crypto markets, with a focus on separating custody from execution and the resulting improvement in market efficiency and reduced risk for institutions.