Eric Trump addressed the audience at Bitcoin 2026 in Las Vegas, asserting that bitcoin is currently experiencing its most prosperous period. As the co-founder and chief strategy officer of American Bitcoin, Trump highlighted the pivotal role of institutional investment, corporate treasury management, and mainstream financial accessibility in shaping this momentous era for the cryptocurrency.
Trump stated, "The progress bitcoin has made in the last six months, compared to the preceding three years, is truly revolutionary." He cited the increasing involvement of major banks in offering bitcoin-backed mortgages and custody services as a testament to the shifting landscape on Wall Street. "Rather than selling, people are holding onto bitcoin, which is becoming increasingly valuable," Trump noted, attributing this trend to the limited supply and growing demand from institutions and governments.
The event's moderator, Eric Balchunas, a senior ETF analyst at Bloomberg, discussed the impact of this shift on the ETF market, pointing out that bitcoin ETFs have been among the most successful launches in the history of the instrument, thereby expanding access to everyday investors. Trump expressed his willingness to endure market fluctuations, saying, "I am confident that the true winners will emerge over the next decade."