A key issue is that despite the increasing involvement of institutions, cryptocurrency still faces a significant branding challenge, notes Stellar's CMO, Jason Karsh. Stellar aims to be at the forefront of tokenization and cross-border payments as more institutions enter the crypto space. Stablecoins are becoming a crucial entry point for crypto, but the way they are presented remains a significant obstacle.
Karsh is promoting a significant departure from the traditional short-term, hype-based marketing approach in the crypto industry. The next phase of crypto adoption is likely to be driven by improvements in infrastructure rather than speculation.