In Las Vegas, Eric Trump addressed the audience at Bitcoin 2026, asserting that bitcoin's most successful period is currently underway, not in the future. As the co-founder and chief strategy officer of American Bitcoin, Trump highlighted the significant impact of institutional investment, corporate treasury involvement, and increased mainstream financial accessibility. He stated, "The progress bitcoin has made in the last six months, compared to the preceding three years, is truly transformative. We are experiencing the most remarkable era I have ever witnessed." Trump cited the growing adoption of bitcoin-backed mortgages and custody services by major banks as evidence of a significant shift in Wall Street's stance.

He noted, "Investors are choosing to hold onto bitcoin rather than sell, which is making the asset more stable. The limited supply, combined with rising demand from institutions and governments, is structurally altering the market." The event's moderator, Eric Balchunas, a senior ETF analyst at Bloomberg, discussed the impact of this shift on the ETF market, pointing out that bitcoin ETFs have been among the most successful launches in the history of the instrument, providing everyday investors with access previously reserved for institutions. Trump expressed his confidence in the cryptocurrency's long-term prospects, saying, "I am willing to withstand the volatility. Only time will tell who emerges victorious over the next decade."