Institutional investments are pouring into cryptocurrency at a faster rate than retail investments, with data supporting the recent rally in bitcoin prices. Last week, digital asset investment products saw inflows of $1.2 billion, marking the fourth consecutive week of gains, according to CoinShares data.
The total assets under management for crypto funds rose to $155 billion, still below the $263 billion peak in October 2025. Bitcoin accounted for $933 million of the inflows, bringing the year-to-date total to $4 billion, while Ether attracted $192 million for the third consecutive week.
Blockchain equity ETFs are gaining traction, with inflows of $617 million over the past three weeks, driven by demand for indirect exposure to cryptocurrency. As bitcoin approaches the $80,000 mark, the upcoming week will be crucial in determining whether institutional flows can sustain the price or if a range will be established. The performance of megacap tech companies, including Alphabet, Microsoft, Amazon, Meta, and Apple, will be closely watched, as their earnings reports could impact the broader risk-on sentiment and, in turn, affect bitcoin prices.