A key challenge for crypto is overcoming its image problem, despite increasing adoption by institutions, notes Stellar CMO Jason Karsh. Stellar aims to be at the forefront of tokenization and cross-border payments as institutions become more involved in crypto. While stablecoins are becoming a crucial entry point for crypto, effective communication remains an obstacle. Karsh emphasizes the need for a significant change in crypto marketing, moving away from short-term hype.
The next phase of crypto adoption is likely to be driven by infrastructure development rather than speculation.