The influx of institutional investments into the crypto market is outpacing that of retail investors, with data supporting the recent bitcoin rally. According to CoinShares, digital asset investment products saw inflows of $1.2 billion last week, marking the fourth consecutive week of gains. The total assets under management for crypto funds rose to $155 billion, with bitcoin alone attracting $933 million and bringing its year-to-date flows to $4 billion. Meanwhile, ether saw inflows of $192 million for the third consecutive week.

Blockchain equity ETFs are also gaining traction, with inflows totaling $617 million over the past three weeks. This surge in demand for indirect exposure to crypto technology suggests that investors are seeking alternative ways to invest in the sector. As bitcoin approaches the $80,000 mark, the upcoming week will be crucial in determining whether institutional flows can sustain the current momentum.

The earnings reports from major tech companies, including Alphabet, Microsoft, Amazon, Meta, and Apple, will also play a significant role in shaping the market's direction.