Token Performance: Unlocking the Power of Effective Investor Relations

Welcome to our institutional newsletter, Crypto Long & Short. This week, we delve into the missing piece in token markets: investor relations. Jordan Brewer discusses how poor investor relations can lead to the downfall of even the most promising projects, while Martin Burgherr examines the shift in how institutional capital moves through crypto markets. We also look at how protocols like Maple Finance and EtherFi are leading the way in providing regular investor calls and forward guidance, and how this transparency is being rewarded by the market. Additionally, we explore how the separation of custody and execution is changing the economics of institutional crypto trading operations, and how this maturing market structure is making it possible for institutional participation to scale.