Welcome to Crypto Long & Short, our institutional newsletter. This week, we delve into the often-overlooked aspect of token performance: the hidden driver that significantly impacts token valuations. By Jordan Brewer, an investment analyst at Runa Digital Assets, we examine how poor investor relations can lead to the downfall of even the most promising projects, as seen in the case of Ranger Finance. The answer lies in adopting a more traditional, public-market approach to investor relations, including regular investor calls where management provides forward guidance, a practice already being successfully implemented by teams at Maple Finance and EtherFi.