Welcome to our institutional newsletter, where we delve into the world of crypto and explore the key factors driving token performance. This week, we examine the importance of investor relations in token markets, and how protocols are maturing to become more attractive to public market investors.

Our expert insights reveal that institutional-grade investor relations is the missing piece in token markets, and that protocols like Maple Finance and EtherFi are leading the way in providing regular investor calls and forward guidance. Research shows that the value of forward guidance lies not only in its provision, but also in its accuracy. Firms that consistently meet or beat their own guidance enjoy a measurable stock price premium, while those that disappoint on earnings expectations experience a significant negative price response.

We also explore how crypto markets are evolving, with institutions separating custody from execution and using collateral held in regulated bank custody to access liquidity. This shift signals a broader evolution in digital asset market structure, making it more efficient and lower-risk for institutions. Our Principled Perspectives section discusses how this change is being driven by major trading firms, and how it is being supported by the development of new infrastructure. Finally, our Headlines of the Week and Chart of the Week sections provide a roundup of the latest news and trends in the crypto market.