In a keynote speech at Bitcoin 2026 in Las Vegas, Eric Trump, co-founder and chief strategy officer of American Bitcoin, expressed his conviction that bitcoin is experiencing its most remarkable phase to date. According to Trump, the combination of mainstream financial access, corporate treasury adoption, and institutional investment has propelled bitcoin into a new era of growth. Trump stated, "The progress bitcoin has made over the last six months is a game-changer compared to the previous three years.
We are currently witnessing the most significant period in bitcoin's history." As evidence of a shift in sentiment among financial institutions, Trump cited the introduction of bitcoin-backed mortgages and custody services by major banks. He added, "Investors are choosing to hold onto their bitcoin rather than selling, which is a clear indication that the asset is gaining traction.
The limited supply of bitcoin, coupled with increasing demand from both institutional investors and governments, is fundamentally altering the market." Eric Balchunas, a senior ETF analyst at Bloomberg, highlighted the impact of this trend on the ETF market. He noted that bitcoin ETFs have been among the most successful launches in the history of the instrument, providing everyday investors with access to the asset that was previously reserved for institutions.
Trump expressed his confidence in bitcoin's long-term potential, stating, "I am willing to withstand the market fluctuations. Only time will tell who will emerge victorious in the next decade."