Las Vegas — During his appearance at Bitcoin 2026, Eric Trump, co-founder and chief strategy officer of American Bitcoin, emphasized that bitcoin's most successful period is currently underway. He attributed this to the combined efforts of institutional investment, corporate treasury adoption, and increased mainstream financial accessibility, which have collectively created a historic moment for the asset.
"The progress bitcoin has made over the last six months is a significant departure from the preceding three years," Trump stated. "We are experiencing the most remarkable era I have ever witnessed." Trump cited the introduction of bitcoin-backed mortgages and custody services by major banks as evidence of a significant shift in Wall Street's stance. "Investors are choosing to hold onto bitcoin rather than sell, which is a clear indication that the asset is gaining traction," Trump explained, also noting that the limited supply and rising demand from institutions and governments are leading to a structural transformation of the market.
Eric Balchunas, senior ETF analyst at Bloomberg, moderated the discussion, highlighting the impact of this shift on the ETF market. He pointed out that bitcoin ETFs have been among the most successful launches in the history of the instrument, thereby expanding access to everyday investors and bridging the gap with institutional investors. "I am willing to withstand the market volatility," Trump said. "Only time will tell who emerges victorious in the long run."