A key challenge for crypto is overcoming its image problem, despite seeing increased adoption among institutions, notes Jason Karsh, Stellar's CMO. Stellar aims to be at the forefront of tokenization and cross-border payments as more institutions enter the crypto space. The rise of stablecoins is expected to be a major entry point for crypto, but effective communication remains a significant obstacle.
Karsh is promoting a significant departure from the traditional short-term, hype-focused marketing approach in crypto. The next phase of crypto adoption is likely to be driven by advancements in infrastructure rather than speculation.