A key issue is that despite the increasing involvement of institutions, cryptocurrency still faces a significant branding challenge, notes Jason Karsh, Stellar's CMO. Stellar aims to be at the forefront of tokenization and cross-border payments as institutions become more involved in crypto. However, the emergence of stablecoins as a gateway product is hindered by ineffective messaging.
Karsh is leading a movement away from short-term, hype-driven marketing strategies in the crypto space. The next phase of adoption is likely to be driven by advancements in infrastructure rather than speculation.