In a keynote speech at Bitcoin 2026 in Las Vegas, Eric Trump expressed his optimism about bitcoin's current state, asserting that its best period is already underway. As the co-founder and chief strategy officer of American Bitcoin, Trump emphasized that the combination of institutional investment, corporate treasury adoption, and mainstream financial accessibility has propelled bitcoin into its most crucial phase to date. Trump noted, "The progress bitcoin has made in the last six months, compared to the preceding three years, is truly transformative. We are currently experiencing the most significant period I've ever witnessed." He cited the growing involvement of major banks in offering bitcoin-backed mortgages and custody services as a testament to the shifting landscape on Wall Street.

Trump observed, "Rather than selling, people are choosing to hold onto bitcoin, which is becoming increasingly valuable due to its limited supply and rising demand from both institutional investors and sovereign governments." The event's moderator, Eric Balchunas, a senior ETF analyst at Bloomberg, highlighted the significance of this shift in the context of the ETF market, where bitcoin ETFs have achieved remarkable success, thereby expanding access to everyday investors. Trump expressed his confidence in riding out market fluctuations, stating, "I'm willing to endure the volatility and see who emerges victorious over the next decade."