A key concern is that despite increased institutional investment, cryptocurrency still faces a significant image problem, as noted by Stellar CMO Jason Karsh. Stellar aims to be at the forefront of tokenization and international payments as institutions become more involved in cryptocurrency. A major challenge is that while stablecoins are becoming a primary entry point into the crypto market, effective communication remains an obstacle. Karsh emphasizes the need for a significant departure from the typical short-term, hype-focused approach to crypto marketing.
The next phase of crypto adoption is likely to be driven by advancements in infrastructure rather than speculation.