A key concern is that despite increased institutional investment, cryptocurrency still faces a significant branding issue, notes Jason Karsh, Stellar's CMO. Stellar aims to be at the forefront of tokenization and cross-border payments as more institutions enter the crypto space. The rise of stablecoins as a gateway to crypto is evident, but effective communication remains a challenge. Karsh is championing a drastic change in crypto marketing, moving away from short-term hype towards a more sustainable approach.
The next phase of crypto adoption is likely to be driven by advancements in infrastructure rather than speculation.