In a keynote address at Bitcoin 2026 in Las Vegas, Eric Trump, co-founder and chief strategy officer of American Bitcoin, expressed his optimism about the current state of bitcoin, asserting that its best period is not on the horizon, but rather it is already underway. Trump attributed this success to the convergence of mainstream financial access, corporate treasuries, and institutional adoption, deeming it the most crucial moment for bitcoin to date. He stated, "The progress bitcoin has made in the last six months, compared to the preceding three years, is truly transformational. We are currently in the most exceptional period I have ever witnessed." As evidence of a significant shift on Wall Street, Trump cited major banks now offering bitcoin-backed mortgages and custody services.
"Instead of selling, people are holding onto bitcoin, making it an increasingly valuable asset," he said, highlighting that the limited supply and growing demand from institutions and governments are structurally altering the market. Bloomberg's senior ETF analyst, Eric Balchunas, who moderated the discussion, viewed this shift through the lens of the ETF market.
He noted that bitcoin ETFs have been among the most successful product launches in the history of the instrument, providing everyday investors with access that was previously reserved for institutions. Trump expressed his willingness to withstand market fluctuations, saying, "I am willing to ride out the volatility. Only time will tell who emerges victorious in the long run."