A key challenge for the crypto industry is overcoming its image problem, despite the increasing involvement of institutional investors, as noted by Jason Karsh, Stellar's CMO. Stellar aims to be at the forefront of tokenization and international payments as institutions become more involved in crypto. The emergence of stablecoins as a gateway product for crypto is notable, but effective messaging remains a significant obstacle.
Karsh is promoting a significant departure from the traditional short-term, hype-based approach to crypto marketing. The next phase of crypto adoption is likely to be driven by infrastructure development rather than speculative investments.