In a keynote speech at Bitcoin 2026 in Las Vegas, Eric Trump emphasized that bitcoin's current performance marks its most crucial phase yet. As the co-founder and chief strategy officer of American Bitcoin, Trump attributed this milestone to the convergence of mainstream financial access, corporate treasuries, and institutional adoption. He stated, "The progress bitcoin has made in the last six months, compared to the preceding three years, is truly transformational. We are witnessing the greatest period I've ever seen." Trump cited the growing involvement of major banks in offering bitcoin-backed mortgages and custody services as evidence of a significant shift in Wall Street's stance.
"Investors are choosing to hold onto bitcoin rather than selling it, which is making the asset more stable," Trump noted, adding that the limited supply and increasing demand from institutions and governments are structurally altering the market. Bloomberg's senior ETF analyst, Eric Balchunas, moderated the discussion and highlighted the impact of this trend on the ETF market, where bitcoin ETFs have become one of the most successful product launches in history, expanding access to everyday investors.
Trump expressed his confidence in the asset's long-term potential, saying, "I'm willing to withstand the volatility. Only time will tell who emerges victorious in the next decade."