Navigating Token Performance: The Crucial Role of Investor Relations

Welcome to Crypto Long & Short, our institutional newsletter. This week, we delve into the importance of guide, deliver, repeat in token performance and how institutions are changing the way they interact with crypto markets. Jordan Brewer discusses the missing piece in token markets: institutional-grade investor relations. He highlights that protocols now seek public market investors to provide more durable capital, and a key part of investor relations is a regular investor call where management walks through forward guidance. Research shows that firms that consistently meet or beat their own guidance enjoy a measurable stock price premium. In crypto, Maple Finance and EtherFi are leading examples of this dynamic. Meanwhile, Martin Burgherr breaks down how crypto markets are maturing, with institutions separating custody from execution, and using collateral held in regulated bank custody while maintaining full access to exchange liquidity. This shift signals a broader evolution in digital asset market structure, making it more efficient and lower risk for institutions.