The Key to Token Success: Effective Investor Relations and Maturing Crypto Markets

Welcome to Crypto Long & Short, where we delve into the world of institutional crypto investments. This week, we examine the crucial role of investor relations in token performance and the evolution of crypto market structure. Jordan Brewer discusses how guide, deliver, repeat is the hidden driver of token performance, while Martin Burgherr breaks down the shift in how institutional capital moves through crypto markets, with a focus on separating custody from execution. We also look at recent headlines, including the growth of bridges between traditional finance and crypto, and the impact of smart contract exploits on the market.