The flow of institutional investments into cryptocurrency is outpacing that of retail investors, providing evidence for the recent bitcoin rally. Last week, digital asset investment products saw inflows of $1.2 billion, marking the fourth consecutive week of growth, according to data released by CoinShares. Bitcoin accounted for $933 million of these inflows, bringing the year-to-date total to $4 billion, while Ether attracted $192 million, its third consecutive week above $190 million. Meanwhile, blockchain equity ETFs, which invest in publicly traded companies involved in crypto infrastructure, have seen significant growth, with $617 million in inflows over the past three weeks.

This surge in demand for indirect exposure to cryptocurrency suggests that investors who are unable or unwilling to hold bitcoin directly are turning to equity wrappers around the sector. As bitcoin approaches the $80,000 mark, the upcoming week will be crucial in determining whether institutional flows can absorb the selling pressure and drive the price higher.

The earnings reports from major tech companies, including Alphabet, Microsoft, Amazon, Meta, and Apple, will also play a significant role in shaping the market's direction, with strong earnings potentially extending the current run of crypto inflows and pushing bitcoin above $80,000.