Las Vegas — At the Bitcoin 2026 conference in Las Vegas, Eric Trump delivered a keynote message: bitcoin's most successful period is currently underway, not on the horizon. The co-founder and chief strategy officer of American Bitcoin emphasized that the combination of mainstream financial access, corporate treasury adoption, and institutional investment has propelled bitcoin into its most crucial phase to date.
"The progress bitcoin has made in the last six months, compared to the preceding three years, is truly remarkable," Trump stated. "We are witnessing the most exceptional period I have ever seen." Trump cited the introduction of bitcoin-backed mortgages and custody services by major banks as evidence of a significant shift in Wall Street's attitude. "Investors are choosing to hold onto bitcoin rather than sell, which is a clear indication that the asset is gaining traction," Trump added, highlighting that the limited supply and increasing demand from institutions and governments are structurally altering the market. Eric Balchunas, Bloomberg's senior ETF analyst and the event's moderator, discussed the transformation through the lens of the ETF market, noting that bitcoin ETFs have been among the most successful product launches in the history of the instrument, providing everyday investors with access to the asset that was previously reserved for institutions.
"I am willing to withstand the volatility," Trump said. "Only time will tell who emerges victorious in the long run."