A key issue is that despite the increasing involvement of institutions, cryptocurrency still faces a challenge in terms of its public image, notes Jason Karsh, Stellar's CMO. On a broader scale, Stellar aims to be at the forefront of tokenization and international payments as more institutions become involved in cryptocurrency.
A nuanced view reveals that while stablecoins are becoming a crucial entry point for cryptocurrency, effective communication remains an obstacle. According to Karsh, there needs to be a significant move away from the typical short-term, hype-focused approach to marketing in the crypto space. Looking ahead, the next significant surge in cryptocurrency adoption may be driven by advancements in infrastructure rather than speculative activities.