Welcome to Crypto Long & Short, our institutional newsletter. This week, we delve into the often-overlooked aspect of token markets: investor relations. Jordan Brewer, investment analyst at Runa Digital Assets, discusses how poor investor relations can lead to the downfall of even the most promising projects, citing the example of Ranger Finance. He argues that institutional-grade investor relations are essential for protocols seeking public market investors, and that regular investor calls with forward guidance are crucial for building credibility and trust with investors.
