The Hidden Dangers of AI-Generated Content for Crypto Companies

The appeal of AI-generated content is undeniable, particularly when it promises to increase output while reducing resources and boosting organic traffic. However, this approach can backfire when it involves churning out large volumes of low-quality, repetitive pages. In the crypto space, this can lead to significant issues, as the content may come across as insincere or manipulative, ultimately defeating its purpose. When readers lose trust, they are less likely to convert or take action, and if the pages slip in rankings, the platform, exchange, or dapp may become invisible. Google's policy on scaled content abuse is clear: creating and publishing numerous pages primarily to manipulate search rankings while providing little value to users is a problem, regardless of the method used. Many crypto companies should reassess their use of AI, as it can be a valuable tool for research, structure, and early drafting, but not for generating fully formed articles without editorial review. The key difference lies in using AI to support the writing process versus using it to mass-produce content. Some publishers utilize AI for research, brainstorming, or outlining and then pass the piece to a human writer or editor for review, ensuring the article provides unique insights and value. The same old SEO playbook is still in use, but now with a faster machine and lower production costs. This has led to an increase in weak content, making it easier to feed the machine instead of stopping to consider what is worth publishing. With Google's recent spam update, it is clear the company is refining its approach to handling web spam at scale. Crypto companies using AI to publish large volumes of pages aimed at search traffic should be cautious, as these pages often provide little value to readers. Under Google's guidelines, such pages may not belong in search, and setting them to 'noindex' might be the safer option. A smarter approach to using AI in publishing involves keeping the SEO strategy in place while using AI for support tasks, such as research help, idea generation, outlining, and early structuring. This approach is safer for search and leads to better content, as human hands are involved in the reporting, writing, editing, verification, and final judgment. In the crypto industry, where trust must be earned, using AI as a support tool within a proper editorial process can make a significant difference.