Unlocking Token Performance: The Power of Effective Investor Relations

Welcome to our institutional newsletter, Crypto Long & Short. This week, we delve into the world of token performance and the importance of investor relations. By Jordan Brewer, investment analyst at Runa Digital Assets, we learn that poor investor relations can lead to the downfall of even the most promising protocols. The key to success lies in regular investor calls, where management provides forward guidance, as seen in the cases of Maple Finance and EtherFi. Research has shown that firms that consistently meet or beat their guidance enjoy a measurable stock price premium, and this dynamic is beginning to emerge in crypto. Meanwhile, Martin Burgherr, chief clients officer at Sygnum Bank, discusses the significant shift in how institutional capital moves through crypto markets, with major trading firms separating custody from execution. This evolution in market structure is expected to make crypto more accessible and efficient for institutions. Other highlights include the latest headlines and market updates, as well as a chart of the week featuring Collector Crypt's revenue recovery and token re-rating.