Investment in digital assets is gaining momentum, with institutional investors leading the charge, and recent data supports the notion that bitcoin's rally is gaining traction. According to a recent report by CoinShares, digital asset investment products have seen $1.2 billion in inflows, marking the fourth consecutive week of growth. The total assets under management for crypto funds have reached $155 billion, the highest since February 1, albeit still below the $263 billion peak in October 2025.
Notably, bitcoin attracted $933 million in investments, bringing the year-to-date total to $4 billion, while ether saw $192 million in inflows, the third consecutive week above $190 million. Meanwhile, blockchain equity ETFs are attracting attention, with $617 million in inflows over the past three weeks, driven by demand for indirect exposure to cryptocurrency. The trend suggests that investors who cannot or will not hold bitcoin directly are turning to equity-based investments in the sector.
Bitcoin's price reached $79,399 before retreating to $77,705, and the upcoming week will be crucial in determining whether institutional flows can sustain the current momentum. The performance of megacap tech companies, including Alphabet, Microsoft, Amazon, Meta, and Apple, will be closely watched, as it may impact the broader risk-on sentiment that has been driving bitcoin's price alongside equities.