The allure of AI-generated content can be deceiving, as it promises to increase crypto content, cover more keywords, and reduce resources, all while boosting organic traffic. However, this strategy can backfire when it involves churning out large volumes of low-quality, repetitive pages. In the crypto space, this approach can be particularly problematic, as it undermines the purpose of creating informative content and instead comes across as a shallow attempt to manipulate search results.
When readers lose trust in a company's content, they are unlikely to convert or take action, and if the pages slip in rankings, the platform, exchange, or dapp may become undiscoverable. Google's policy on scaled content abuse is clear: creating and publishing numerous web pages primarily to manipulate search rankings while providing little to no value to users is a serious issue, regardless of the method used. Many crypto companies should reassess their use of AI, as relying on it to produce low-value content can lead to lower rankings or even removal from search results.
A more effective approach is to use AI as a support tool within a proper editorial process, where human writers and editors can verify facts, add context, and ensure the content is valuable to readers. By leveraging AI for research, idea generation, and outlining, crypto companies can create high-quality content that earns trust and drives results, while minimizing the risk of search penalties.