Institutional investments in crypto are currently outpacing those of individual investors, with data supporting the recent rally in bitcoin prices. Last week, digital asset investment products saw inflows of $1.2 billion, marking the fourth consecutive week of gains, according to a report by CoinShares. The total assets under management for crypto funds have risen to $155 billion, the highest level since February 1, but still below the peak of $263 billion in October 2025.
Bitcoin accounted for $933 million of the inflows, bringing the year-to-date total to $4 billion, while Ether attracted $192 million for the third consecutive week. Blockchain equity ETFs, which invest in publicly traded companies involved in crypto infrastructure, have also seen significant inflows, with $617 million over the past three weeks.
This surge in demand for indirect exposure to crypto technology suggests that investors who are unable or unwilling to hold bitcoin directly are turning to equity-based products. Bitcoin's price reached a high of $79,399 before dropping back to $77,705, and the upcoming week will be crucial in determining whether institutional investment can sustain the current momentum. The upcoming earnings reports from major tech companies, including Alphabet, Microsoft, Amazon, Meta, and Apple, which collectively account for a quarter of the S&P 500's market capitalization, will be closely watched to see if the current risk-on sentiment continues, potentially driving bitcoin above $80,000.