The $300 billion stablecoin market has evolved beyond its initial purpose of facilitating rapid global transactions, with businesses now exploring their broader applications. This shift is driving a new wave of adoption, as companies move beyond basic infrastructure to practical use cases, according to Chunda McCain, co-founder of Paxos Labs. In a recent interview, McCain noted that the initial focus on establishing stablecoins has given way to a new question: what can be done with them? Paxos Labs, a subsidiary of Paxos, the New York-based digital asset firm behind popular stablecoins like PayPal's PYUSD and the Global Dollar (USDG), has raised $12 million in a strategic funding round.
The company is developing a 'financial utility stack' that enables businesses to convert digital assets into products through a single integration. The newly launched Amplify Suite offers three core tools: Earn, which provides yield on digital assets; Borrow, which enables lending against them; and Mint, which supports the creation of branded stablecoins.
This allows companies to integrate tokens into their business and add capabilities over time. For years, enterprise crypto adoption has focused on basic capabilities like trading, custody, or issuing stablecoins, which have not generated significant returns on their own.
However, the real opportunity lies in how these assets are used. Payments are a prime example, as merchants can reduce fees and generate yield on balances held on-chain.
This can transform a traditional cost into a revenue stream. Some novel use cases exist at the intersection of payments and credit, where payment providers can underwrite loans based on real-time merchant performance, allowing for instant cross-border settlements and yield on incoming payments. While some companies like PayPal have launched branded tokens to control payments and margins, not every firm needs its own stablecoin. Issuing a token requires significant investment in liquidity, compliance, and distribution.
Instead, many companies can integrate existing stablecoins and still benefit from lower costs and added yield. This shift may lack the hype of big firms launching their own tokens, but it has a tangible impact on business operations. Stablecoins are starting to reshape margins, unlock credit, and change how money moves globally, particularly in areas where traditional systems are costly or slow.