The promise of AI-generated content may seem appealing, as it can help companies publish more content, cover more keywords, and reduce resources, all while increasing organic traffic. However, this approach can backfire if not implemented carefully. When AI-generated content is used to produce large volumes of low-quality, repetitive pages, it can ultimately harm a company's search visibility and credibility.
This is because such content often appears as generic and uninformative, failing to provide value to readers. As a result, it can lead to a loss of trust and a decrease in search rankings.
Google's policy on scaled content abuse is clear: creating and publishing numerous web pages primarily to manipulate search rankings, while providing little to no value to users, is considered abusive. Crypto companies should be cautious when using AI-generated content, ensuring that it supports a genuine editorial process, where human writers and editors review and refine the content to provide value to readers. Using AI as a tool to assist with research, idea generation, and outlining can be beneficial, but it should not replace the importance of human oversight and judgment.
By adopting a more thoughtful approach to AI-generated content, crypto companies can create high-quality content that resonates with readers and improves their search visibility, while also maintaining the trust and credibility that is essential in the crypto industry.