US Crypto Adoption Sees a Resurgence, with Bitcoin Remaining the Dominant Player

The US crypto market has experienced a notable rebound, with participation rates recovering to 12% in March from a low of 7% in February, according to a retail survey conducted by Deutsche Bank. The survey, which spanned 3,400 consumers across the US, UK, and EU, found that bitcoin exchange-traded funds (ETFs) saw a significant resurgence in March, with net inflows of approximately $1.3 billion, signaling renewed institutional demand. Despite this, consumer sentiment on bitcoin's price outlook remains subdued, with a majority of respondents expecting prices to trade lower than current levels by the end of 2026. Bitcoin, however, remains the central player in the crypto market, with roughly 70% of crypto investors across regions holding the asset, and it is also the top choice for future investment, cited by 69% of US respondents.