American Bitcoin, a firm with ties to the Trump family, has announced the deployment of approximately 11,300 new bitcoin mining machines at its site in Drumheller, Alberta, Canada. This move has resulted in a 12% increase in the company's stock price, reaching $1.38.

The newly added miners bring the total number of ASICs to around 89,242, with an additional 3.05 exahash per second (EH/s) of mining power at an efficiency rate of 13.5 joules per terahash (J/TH). This enhanced efficiency is crucial in reducing electricity costs and maintaining profitability amidst rising network difficulty.

According to the company, scaling hashrate is a key strategy for strengthening its position in the bitcoin market. The company's co-founder and chief strategy officer, Eric Trump, stated that the swift deployment of these miners demonstrates the company's commitment to leading the industry through disciplined capital allocation and efficient growth.

The expansion is part of a previously announced plan, indicating the company's dedication to bitcoin mining despite the pivot of other miners towards artificial intelligence and data centers. Recently, American Bitcoin increased its bitcoin holdings to 6,899, becoming the 16th-largest holder, and later raised its treasury to 7,000 bitcoins.