US Crypto Adoption Sees a Revival, with Bitcoin Maintaining its Dominance, Deutsche Bank Reports

According to a recent survey conducted by Deutsche Bank, covering 3,400 consumers across the US, UK, and EU, cryptocurrency adoption in the US has experienced a notable resurgence. The bank's findings indicate that US participation rates have bounced back to 12% in March, up from 7% in February, thereby returning to levels last observed in July 2025. Historically, adoption rates have not exceeded 14% since the survey's inception in 2023. Furthermore, bitcoin exchange-traded funds (ETFs) witnessed a significant influx of $1.3 billion in net investments during March, underscoring renewed institutional interest following a sluggish start to the year. Analysts Marion Laboure and Camilla Siazon observed in their report that US crypto adoption rates have rebounded after steadily declining since July 2025. The cryptocurrency market has shown signs of stabilization after a tumultuous start to 2026, with March marking a tentative recovery driven by renewed institutional demand and geopolitical factors. Bitcoin prices rose by approximately 9% in March, recovering towards the $70,000 mark after initial declines, although they remain over 20% lower year-to-date and well below their late-2025 peak above $120,000. More recently, prices have pushed higher into the mid-$70,000s, briefly surpassing $77,000 amid easing geopolitical tensions and improving risk sentiment. The recovery, however, has been uneven, with prices repeatedly testing resistance around the mid-$70,000 range. Analysts point to this level as a crucial breakout threshold for further upside, while macro pressures, including higher interest rates and energy-driven inflation, continue to impact crypto and broader risk assets. Elsewhere, trends were more subdued, with UK adoption dipping slightly to 9% but remaining structurally higher in the long term, while Europe maintained a steady 7%. Despite the rebound in participation, consumer sentiment on bitcoin's price outlook remains subdued, with a majority of respondents expecting bitcoin to trade lower than current levels near $75,000 by the end of 2026. In the US, 19% anticipate prices landing between $20,000 and $60,000, while 13% expect a drop below $20,000. Only a small minority, around 3% in the US, foresee a return to record highs near $120,000. Bitcoin remains at the center of the crypto market, with roughly 70% of crypto investors holding bitcoin, far exceeding ownership of stablecoins. Demographically, crypto adoption skews towards men and higher-income households, though gradual gains are noted among women and lower-income investors, with younger consumers showing the fastest growth in participation.