Crypto Adoption in the US Sees a Resurgence, with Bitcoin Remaining the Dominant Player

A recent survey conducted by Deutsche Bank, which polled 3,400 consumers across the US, UK, and EU, reveals that crypto adoption in the US has experienced a notable resurgence. The survey found that participation rates rebounded to 12% in March, up from a low of 7% in February, returning to levels last seen in July 2025. This uptick in adoption has been accompanied by a resurgence in bitcoin exchange-traded funds (ETFs), which attracted approximately $1.3 billion in net inflows in March, signaling renewed institutional demand. Analysts Marion Laboure and Camilla Siazon noted in their report that US crypto adoption rates have recovered after steadily declining since July 2025. The recovery in crypto prices has been uneven, with bitcoin rising roughly 9% in March to reach the $70,000 level, although it remains down over 20% year-to-date. Despite this, bitcoin continues to dominate the crypto market, with around 70% of crypto investors across regions holding the currency. The report also found that demographic trends in crypto adoption remain skewed towards men and higher-income households, although there have been gradual gains among women and lower-income investors.