Stablecoins Can Revolutionize Business Models by Converting Expenses into Revenue, According to Paxos Labs Co-Founder
The $300 billion stablecoin market has evolved beyond its initial purpose of facilitating rapid global transactions, with businesses now exploring their broader applications. This shift is driving a new wave of adoption, according to Chunda McCain, co-founder of Paxos Labs, who believes the industry is transitioning from foundational infrastructure to practical business use cases. McCain stated, "The initial step was obtaining a stablecoin, but now the question is: what's next?" Paxos Labs recently secured $12 million in strategic funding, led by Blockchain Capital, to develop a 'financial utility stack' enabling companies to integrate digital assets into their products through a single integration. The Amplify Suite, launched by Paxos Labs, offers three core tools: Earn, for yield generation on digital assets; Borrow, for lending against these assets; and Mint, for supporting the issuance of branded stablecoins. This allows firms to integrate tokens into their business and add capabilities over time. For years, enterprise crypto adoption focused on 'first-touch' capabilities like trading, custody, or issuing a stablecoin, which rarely generated returns on their own, according to McCain. He noted that stablecoins have been 'loss leaders' for years, but the opportunity lies in how these assets are utilized. Payments are a clear example, as merchants typically incur 2% to 3% fees, while stablecoin rails can reduce costs and generate yield on on-chain balances. McCain explained, "You convert what has always been a cost into revenue." Novel use cases emerge at the intersection of payments and credit, where payment providers can underwrite loans based on merchants' real-time revenue and cash flow. This could enable merchants to access financing based on their performance, earn yield on incoming payments, and settle transactions instantly across borders. While some companies, like PayPal, have launched branded tokens to control payments and margins, not every firm needs its own stablecoin. Issuing a token requires significant investment in liquidity, compliance, and distribution. McCain stated, "If you just need the economics, you don't need to build your own." Many firms can integrate existing stablecoins and still benefit from lower costs and added yield. This shift may lack the hype surrounding big firms launching their own tokens, but it has a tangible impact on business operations. Stablecoins are starting to reshape margins, unlock credit, and change how money moves globally, especially in areas where traditional systems are costly or slow. McCain concluded, "It might sound boring, but this is the math."